The item should somehow be related to what the customer has already decided to buy. You need to reasonably assume that your customer would naturally want or need the item you are upselling.

Upselling is made in an unconvincing manner that does not explain the benefits of buying the additional product, and customer generally refuses.Īssumption is the key.

The salesperson comes across as pushy and ignorant of customers’ needs.

There are a few common mistakes when upselling that are very easy to avoid: It should be done in an assumptive manner, as if you think the customer is already interested in purchasing more related items. Upselling is simply the final step in presenting additional information and products to the customer. You’ve already established rapport, identified needs, summarized, presented benefits, asked for the order and handled objections. The hardest part of making the sale is over, as your customer has already decided to make a purchase. The best part about upselling is that it is practically effortless. Add jewelry artists to that list!Īs you can see, upselling is highly profitable and one of the best uses of your time. In just a couple of minutes, you made an extra $17! Last time I checked, only doctors, lawyers, and sports stars make $17 every two minutes. She agrees and happily pays you $57 instead of the original $40 that you would have received had you only sold the necklace. You also recommend that she purchase a small, inexpensive jewelry cloth for $2 to keep her jewelry clean and shiny at very little cost to her.

She is convinced that all three items would make a great outfit. You recommend these to her as a beneficial match for her necklace, allowing her to try them all on at once. You remember that you also have great sets of pearl rings for $5 and pearl earring studs for $10 available.

She has already decided to do so and is reaching for her purse. Why is Upselling so Profitable?Ī customer is buying a beautiful Tahitian black pearl necklace from you for $40. While generally smaller overall, upselling adds up to big money. They are usually small, additional purchases that the customer doesn’t have to put a lot of thought into. This usually takes the form of an “upgrade” or a “little something extra” on top of their main purchase.

Upselling is the act of helping a customer decide to purchase more of your jewelry. It can make the difference between barely breaking even and earning a nice profit. Upselling is a fundamental strategy for increasing your profits substantially. 2 How to Upsell Your Jewelry …and make more money on each saleĭo you upsell your jewelry? If not, you’re leaving money on the table.

Making jewelry for money